http://hinida.com hi nida Tue, 24 Jul 2012 20:33:40 +0000 http://hinida.com en http://www.hinida.com/College-of-Humanities-and-Social-Sciences http://www.hinida.com/following/hinida.com/College-of-Humanities-and-Social-Sciences Tue, 24 Jul 2012 20:33:40 +0000 hi nida 3808890 These are installations across three buildings that function as one at the College of Humanities and Social Sciences at NC State University. The goal here was to liven up and to unite three stark buildings while adhering to the brand guidelines of both CHASS and NC State. The installation pieces showcase CHASS students and faculty, while being spatially dynamic. Various areas of the buildings were highlighted in order to connect hallways and corridors, and provide flow throughout the three buildings. <img src="http://payload75.cargocollective.com/1/0/9282/3808890/01.jpg" width="522" height="390" width_o="522" height_o="390" src_o="http://payload75.cargocollective.com/1/0/9282/3808890/01_o.jpg" data-mid="19828955" border="0" align="left"/><img src="http://payload75.cargocollective.com/1/0/9282/3808890/02.jpg" width="522" height="390" width_o="522" height_o="390" src_o="http://payload75.cargocollective.com/1/0/9282/3808890/02_o.jpg" data-mid="19828956" border="0" align="left"/><img src="http://payload75.cargocollective.com/1/0/9282/3808890/03.jpg" width="522" height="699" width_o="522" height_o="699" src_o="http://payload75.cargocollective.com/1/0/9282/3808890/03_o.jpg" data-mid="19828959" border="0" align="left"/><img src="http://payload75.cargocollective.com/1/0/9282/3808890/05.jpg" width="522" height="390" width_o="522" height_o="390" src_o="http://payload75.cargocollective.com/1/0/9282/3808890/05_o.jpg" data-mid="19828961" border="0" align="left"/><img src="http://payload75.cargocollective.com/1/0/9282/3808890/06.jpg" width="522" height="390" width_o="522" height_o="390" src_o="http://payload75.cargocollective.com/1/0/9282/3808890/06_o.jpg" data-mid="19828963" border="0" align="left"/><img src="http://payload75.cargocollective.com/1/0/9282/3808890/07.jpg" width="522" height="699" width_o="522" height_o="699" src_o="http://payload75.cargocollective.com/1/0/9282/3808890/07_o.jpg" data-mid="19828966" border="0" align="left"/><img src="http://payload75.cargocollective.com/1/0/9282/3808890/08.jpg" width="522" height="390" width_o="522" height_o="390" src_o="http://payload75.cargocollective.com/1/0/9282/3808890/08_o.jpg" data-mid="19828969" border="0" align="left"/><img src="http://payload75.cargocollective.com/1/0/9282/3808890/09.jpg" width="522" height="699" width_o="522" height_o="699" src_o="http://payload75.cargocollective.com/1/0/9282/3808890/09_o.jpg" data-mid="19828973" border="0" align="left"/><img src="http://payload75.cargocollective.com/1/0/9282/3808890/10.jpg" width="522" height="699" width_o="522" height_o="699" src_o="http://payload75.cargocollective.com/1/0/9282/3808890/10_o.jpg" data-mid="19828975" border="0" align="left"/><img src="http://payload75.cargocollective.com/1/0/9282/3808890/11.jpg" width="522" height="699" width_o="522" height_o="699" src_o="http://payload75.cargocollective.com/1/0/9282/3808890/11_o.jpg" data-mid="19828977" border="0" align="left"/> These are installations across three buildings that function as one at the College of Humanities and Social Sciences at NC State University. The goal here was to... http://www.hinida.com/NC-State-Summer-Campaign http://www.hinida.com/following/hinida.com/NC-State-Summer-Campaign Tue, 24 Jul 2012 09:54:23 +0000 hi nida 3805304 A series of ads featured in prominent publications such as Times, Newsweek, Forbes, Sports Illustrated as well as specific trade journals in North Carolina. The ads are mostly general awareness pieces about NC State University. They are a brand evolution of the 125 aesthetic. The messaging is concentrated on how NC State related work is transformative and carries impact. Additional emphasis was placed on typography and iconography to allow the language to stand out. Print ads were supplemented with targeted web ads on sites such as The Wall Street Journal and WRAL. Ads were targeted towards specific audiences. <img src="http://payload75.cargocollective.com/1/0/9282/3805304/01.jpg" width="522" height="351" width_o="522" height_o="351" src_o="http://payload75.cargocollective.com/1/0/9282/3805304/01_o.jpg" data-mid="20139401" border="0" align="left"/><img src="http://payload75.cargocollective.com/1/0/9282/3805304/02.jpg" width="522" height="347" width_o="522" height_o="347" src_o="http://payload75.cargocollective.com/1/0/9282/3805304/02_o.jpg" data-mid="20139402" border="0" align="left"/><img src="http://payload75.cargocollective.com/1/0/9282/3805304/03.jpg" width="522" height="349" width_o="522" height_o="349" src_o="http://payload75.cargocollective.com/1/0/9282/3805304/03_o.jpg" data-mid="20139403" border="0" align="left"/><img src="http://payload75.cargocollective.com/1/0/9282/3805304/06.gif" width="522" height="76" width_o="522" height_o="76" src_o="http://payload75.cargocollective.com/1/0/9282/3805304/06_o.gif" data-mid="20139436" border="0" align="left"/><img src="http://payload75.cargocollective.com/1/0/9282/3805304/10.gif" width="522" height="215" width_o="522" height_o="215" src_o="http://payload75.cargocollective.com/1/0/9282/3805304/10_o.gif" data-mid="20139790" border="0" align="left"/><img src="http://payload75.cargocollective.com/1/0/9282/3805304/11.gif" width="522" height="1044" width_o="522" height_o="1044" src_o="http://payload75.cargocollective.com/1/0/9282/3805304/11_o.gif" data-mid="20139804" border="0" align="left"/> A series of ads featured in prominent publications such as Times, Newsweek, Forbes, Sports Illustrated as well as specific trade journals in North Carolina. The ads... http://www.hinida.com/NC-State-125-Branding http://www.hinida.com/following/hinida.com/NC-State-125-Branding Mon, 23 Jul 2012 18:59:26 +0000 hi nida 3802077 These are the marks created for NC State University's 125th Anniversary, encompassing the idea of "tradition and transformation". The mark was created for the entire institution and is being used as the primary mark from March 2011 to March 2012. There are three versions of the 125 logo, the vertical logo, the horizontal logo, and the stacked logo. Each of the 12 colleges at NC State also received their own versions of the three configurations. My primary role in the design of these marks was to typeset them. I created the typographic system for all three primary marks and carried that system over to the college marks. I then did scalability and color testing for these marks. The results are implemented in the 125 Brand Guidelines which are used across campus, from the work we do in our office to the football field. <img src="http://payload75.cargocollective.com/1/0/9282/3802077/01.gif" width="522" height="368" width_o="522" height_o="368" src_o="http://payload75.cargocollective.com/1/0/9282/3802077/01_o.gif" data-mid="19792536" border="0" align="left"/><img src="http://payload75.cargocollective.com/1/0/9282/3802077/02.gif" width="522" height="368" width_o="522" height_o="368" src_o="http://payload75.cargocollective.com/1/0/9282/3802077/02_o.gif" data-mid="19792726" border="0" align="left"/><img src="http://payload75.cargocollective.com/1/0/9282/3802077/03.jpg" width="522" height="403" width_o="522" height_o="403" src_o="http://payload75.cargocollective.com/1/0/9282/3802077/03_o.jpg" data-mid="19792911" border="0" align="left"/><img src="http://payload75.cargocollective.com/1/0/9282/3802077/04.jpg" width="522" height="794" width_o="522" height_o="794" src_o="http://payload75.cargocollective.com/1/0/9282/3802077/04_o.jpg" data-mid="19792922" border="0" align="left"/><img src="http://payload75.cargocollective.com/1/0/9282/3802077/cals.gif" width="522" height="435" width_o="522" height_o="435" src_o="http://payload75.cargocollective.com/1/0/9282/3802077/cals_o.gif" data-mid="19846423" border="0" align="left"/><img src="http://payload75.cargocollective.com/1/0/9282/3802077/all-main2.gif" width="522" height="600" width_o="522" height_o="600" src_o="http://payload75.cargocollective.com/1/0/9282/3802077/all-main2_o.gif" data-mid="19846422" border="0" align="left"/> These are the marks created for NC State University's 125th Anniversary, encompassing the idea of "tradition and transformation". The mark was created for the... http://www.hinida.com/Transformational-Faculty http://www.hinida.com/following/hinida.com/Transformational-Faculty Mon, 23 Jul 2012 15:50:58 +0000 hi nida 3799961 These are a series of ads showcasing principal faculty at NC State University that are transformational, thus highlighting NC State's central message. The ads were featured in Newsweek and The Chronicle of Higher Education. This was the introduction of the 125 aesthetic, the diagonals and red overlays, which has been implemented across multiple media at the university. I was responsible for typography, composition as well as directing several of the photoshoots and development of the brand and how it could evolve across media. <img src="http://payload74.cargocollective.com/1/0/9282/3799961/01.jpg" width="522" height="376" width_o="522" height_o="376" src_o="http://payload74.cargocollective.com/1/0/9282/3799961/01_o.jpg" data-mid="19783357" border="0" align="left"/><img src="http://payload74.cargocollective.com/1/0/9282/3799961/02.jpg" width="522" height="376" width_o="522" height_o="376" src_o="http://payload74.cargocollective.com/1/0/9282/3799961/02_o.jpg" data-mid="19783358" border="0" align="left"/><img src="http://payload74.cargocollective.com/1/0/9282/3799961/03.jpg" width="522" height="667" width_o="522" height_o="667" src_o="http://payload74.cargocollective.com/1/0/9282/3799961/03_o.jpg" data-mid="19783359" border="0" align="left"/><img src="http://payload74.cargocollective.com/1/0/9282/3799961/04b.jpg" width="522" height="667" width_o="522" height_o="667" src_o="http://payload74.cargocollective.com/1/0/9282/3799961/04b_o.jpg" data-mid="19783363" border="0" align="left"/><img src="http://payload74.cargocollective.com/1/0/9282/3799961/05.jpg" width="522" height="667" width_o="522" height_o="667" src_o="http://payload74.cargocollective.com/1/0/9282/3799961/05_o.jpg" data-mid="19783364" border="0" align="left"/> These are a series of ads showcasing principal faculty at NC State University that are transformational, thus highlighting NC State's central message. The ads were... http://www.hinida.com/NC-State-Admissions http://www.hinida.com/following/hinida.com/NC-State-Admissions Mon, 23 Jul 2012 15:50:57 +0000 hi nida 3800287 This is the second book from the 2011 NC State University Admission's cycle. It is the On Campus book designed to match the Travel book. The visual language for this book evolved into the 125 Brand. <img src="http://payload75.cargocollective.com/1/0/9282/3800287/02b.jpg" width="522" height="343" width_o="522" height_o="343" src_o="http://payload75.cargocollective.com/1/0/9282/3800287/02b_o.jpg" data-mid="19782758" border="0" align="left"/><img src="http://payload75.cargocollective.com/1/0/9282/3800287/03.jpg" width="522" height="343" width_o="522" height_o="343" src_o="http://payload75.cargocollective.com/1/0/9282/3800287/03_o.jpg" data-mid="19782759" border="0" align="left"/><img src="http://payload75.cargocollective.com/1/0/9282/3800287/04.jpg" width="522" height="343" width_o="522" height_o="343" src_o="http://payload75.cargocollective.com/1/0/9282/3800287/04_o.jpg" data-mid="19782761" border="0" align="left"/> This is the second book from the 2011 NC State University Admission's cycle. It is the On Campus book designed to match the Travel book. The visual language for... http://www.hinida.com/Cribs-Kidspace http://www.hinida.com/following/hinida.com/Cribs-Kidspace Tue, 16 Aug 2011 10:55:58 +0000 hi nida 126515 Cribs at Kidspace, a new installation at MASS MoCA by Matt Bua. Kidspace is a space specifically for kids. This is a custom typeface designed for the space and proposed application to collateral announcing the gallery and exhibition opening. <img src="http://payload.cargocollective.com/1/0/9282/126515/01.jpg" width="522" height="731" width_o="522" height_o="731" src_o="http://payload.cargocollective.com/1/0/9282/126515/01_o.jpg" data-mid="19751010" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/9282/126515/02.jpg" width="522" height="618" width_o="522" height_o="618" src_o="http://payload.cargocollective.com/1/0/9282/126515/02_o.jpg" data-mid="19751013" border="0" align="left"/> Cribs at Kidspace, a new installation at MASS MoCA by Matt Bua. Kidspace is a space specifically for kids. This is a custom typeface designed for the space and... http://www.hinida.com/An-Ideal-School-Environment http://www.hinida.com/following/hinida.com/An-Ideal-School-Environment Sat, 05 Feb 2011 22:59:21 +0000 hi nida 126606 A poster series initially inspired by the words and work of Wolfgang Weingart, “my fantasy of an ideal school environment...organically evolving like the interlocked architecture of a desert village.” These posters are a manifestation of that idea. These are mixed media posters. <img src="http://payload.cargocollective.com/1/0/9282/126606/01b.jpg" width="522" height="750" width_o="522" height_o="750" src_o="http://payload.cargocollective.com/1/0/9282/126606/01b_o.jpg" data-mid="19751547" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/9282/126606/02b.jpg" width="522" height="750" width_o="522" height_o="750" src_o="http://payload.cargocollective.com/1/0/9282/126606/02b_o.jpg" data-mid="19751551" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/9282/126606/03b.jpg" width="522" height="750" width_o="522" height_o="750" src_o="http://payload.cargocollective.com/1/0/9282/126606/03b_o.jpg" data-mid="19751554" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/9282/126606/04.jpg" width="522" height="488" width_o="522" height_o="488" src_o="http://payload.cargocollective.com/1/0/9282/126606/04_o.jpg" data-mid="19751881" border="0" align="left"/> A poster series initially inspired by the words and work of Wolfgang Weingart, “my fantasy of an ideal school environment...organically evolving like the... http://www.hinida.com/Jews-and-Catholics http://www.hinida.com/following/hinida.com/Jews-and-Catholics Fri, 30 Apr 2010 12:25:18 +0000 hi nida 385613 Album artwork for a band from Winston-Salem, NC. A projected, typographic collaboration with Britt Cobb. <img src="http://payload.cargocollective.com/1/0/9282/385613/01.jpg" width="522" height="347" width_o="522" height_o="347" src_o="http://payload.cargocollective.com/1/0/9282/385613/01_o.jpg" data-mid="19750093" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/9282/385613/02.jpg" width="522" height="268" width_o="522" height_o="268" src_o="http://payload.cargocollective.com/1/0/9282/385613/02_o.jpg" data-mid="19750095" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/9282/385613/03.jpg" width="522" height="392" width_o="522" height_o="392" src_o="http://payload.cargocollective.com/1/0/9282/385613/03_o.jpg" data-mid="19750098" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/9282/385613/04.jpg" width="522" height="392" width_o="522" height_o="392" src_o="http://payload.cargocollective.com/1/0/9282/385613/04_o.jpg" data-mid="19750101" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/9282/385613/05.jpg" width="522" height="392" width_o="522" height_o="392" src_o="http://payload.cargocollective.com/1/0/9282/385613/05_o.jpg" data-mid="19750103" border="0" align="left"/> Album artwork for a band from Winston-Salem, NC. A projected, typographic collaboration with Britt Cobb. http://www.hinida.com/Full-Frame-Poster http://www.hinida.com/following/hinida.com/Full-Frame-Poster Fri, 05 Mar 2010 09:16:44 +0000 hi nida 296746 A poster designed for the Full Frame documentary film festival poster contest. Judging was conducted by independent filmmaker Gary Hustwit. The photographed letterforms in the poster reference the projector film era while also alluding to light. The stacking of some of the letterforms suggest sequence and time. The use of an undefinable space refers to setting and its texture and its importance in film. The framing of the shot creates interest in a seemingly immaterial location. 2010 Full Frame Documentary Film Festival Poster Design Contest Winner. <img src="http://payload.cargocollective.com/1/0/9282/296746/01.jpg" width="522" height="807" width_o="522" height_o="807" src_o="http://payload.cargocollective.com/1/0/9282/296746/01_o.jpg" data-mid="19738984" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/9282/296746/002.jpg" width="522" height="392" width_o="522" height_o="392" src_o="http://payload.cargocollective.com/1/0/9282/296746/002_o.jpg" data-mid="19738986" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/9282/296746/003.jpg" width="522" height="392" width_o="522" height_o="392" src_o="http://payload.cargocollective.com/1/0/9282/296746/003_o.jpg" data-mid="19738987" border="0" align="left"/> A poster designed for the Full Frame documentary film festival poster contest. Judging was conducted by independent filmmaker Gary Hustwit. The photographed... http://www.hinida.com/Turkish http://www.hinida.com/following/hinida.com/Turkish Wed, 28 Oct 2009 13:51:29 +0000 hi nida 126559 An exploration with wood and metal type, and paper on the color photocopier. <img src="http://payload.cargocollective.com/1/0/9282/126559/01.jpg" width="522" height="445" width_o="522" height_o="445" src_o="http://payload.cargocollective.com/1/0/9282/126559/01_o.jpg" data-mid="19751236" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/9282/126559/02.jpg" width="522" height="265" width_o="522" height_o="265" src_o="http://payload.cargocollective.com/1/0/9282/126559/02_o.jpg" data-mid="19751237" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/9282/126559/03.jpg" width="522" height="246" width_o="522" height_o="246" src_o="http://payload.cargocollective.com/1/0/9282/126559/03_o.jpg" data-mid="19751238" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/9282/126559/04.jpg" width="522" height="445" width_o="522" height_o="445" src_o="http://payload.cargocollective.com/1/0/9282/126559/04_o.jpg" data-mid="19751239" border="0" align="left"/> An exploration with wood and metal type, and paper on the color photocopier.